Pop Art Museum - Shenkar 55
The buildings at Shenkar 55-57 during the 30's
In collaboration with the real estate development company Maoz Daniel, I produced a large-scale art project in the city of Holon. The company acquired a building, designed in 1932 by architect Yosef Neufeld in the International style, with plans for its demolition and the development of a new structure. However, before the residents were relocated and the building was demolished, I was given the unique opportunity to transform this historic site into a meaningful art installation.
The building consisted of 12 apartments, each divided into individual rooms—totaling 36 spaces. I invited 17 artists, each approaching the project with their own vision and distinctive creative style. Each artist employed a unique style and technique: some favored classical painting, others leaned toward contemporary installations, while others created visual effects through the use of light and shadow. Thanks to the diversity of techniques used—from oil and acrylic painting to graffiti, sculptural elements, and multimedia installations—each room became an independent work of art.
The central idea was to create a space where different art forms, styles, and techniques would intersect, offering visitors a rich and contrasting visual experience. Each artist infused their work with a personal interpretation of the space and time, focusing on the building’s history and its connection to the past.
Initially planned as a 7-day event, the exhibition was extended to two weeks due to its great public success. It attracted more than 15,000 visitors, becoming a significant cultural event for the city and drawing the attention of both locals and art enthusiasts. People came not only to appreciate the art but to connect with the history, experiencing the atmosphere of a vanishing era expressed through the lens of contemporary creativity.
After the project concluded, the building was demolished, leaving behind memories of a profound connection between architecture, art, and history. This project demonstrated how even spaces destined for disappearance can be given new life when infused with creative purpose and energy.
The project featured a group of talented artists, each of whom contributed their unique touch to the creation of this art space. The participating artists included Ana Kogan, Diana Art, Eli Revzin (Revzzz), Eliza Tatarov, Etai Ilouz, Itamar Eyal,
Julia Shengelov, Karen Missk, Layla Vaynerman, Mai Sela, Sasha Schwab, Vadim Calligraphy and Zivink.
Each artist approached the decoration of the rooms with their own style and technique, adding diversity and depth to the exhibition. Thanks to their collaborative efforts, the project became a symbol of creative interaction and artistic diversity.
The building from outside (Painting by Dudi Shoval) during the opening.
Some images from the show:
